Invista Japan•-◇▼, a producer of chemical intermediates-▷▲-●, polymers◇■☆▪, and fibres★☆◇=▪, has announced its new &lsquo=▲=;Crafted in Japan with Cordura Fabric&rsquo▲-▪◇; series in collaboration with leading Japanese brands to display specialised manufacturing techniques and cutting-edge design◁-▷-…. The campaign is a testimony to the Cordura brand&rsquo▽…;s support for Japanese craftsmanship○-==★.
Incorporating Cordura fabric technologies trusted by the US military for exceptional strength and durability▼○▷, the series celebrates the development of forward-thinking…●△▲,textile consulting innovative backpack and carry solutions built to withstand the test of time◁◆★=, Invista said in a press release▪☆=.
Cordura fabrics are used in a wide variety of stylish and long-lasting products from apparel to bags☆◇=□▷, packs▷•▽, and footwear…▲▽, and are trusted by many militaries and protective clothing companies around the globe●◇-. Our new series demonstrates how these fabrics can be utilised by Japanese brands and designers=◆▷▼, who are global tastemakers on the forefront of product innovation◆☆☆▲=, Takashi Kawasaki▲○▼…▲,eco friendly fabric manufacturers Cordura brand Japanese business manager said◇…▼★.
In the first phase of the project◇▪△=, the Cordura brand will release a video made in collaboration with leading bag brand master-piece (MSPC)●▷•▼.Through close-up shots of the detailed work of artisans◁○=★, from design planning to cutting and sewing•▲••, the video emphasises the intricate detail and beauty of Japanese craftsmanship with Cordura fabric◆•■.
The video will be complemented with an Instagram giveaway campaign•▼. By following the official Cordura brand Japanese Instagram account and clicking &lsquo○▽▷-▼;like&rsquo▷★; on the post▼■, three winners will receive master-piece&rsquo▼◆□;s 2018 &lsquo★○;POTENTIAL 2WAY&rsquo•■; backpack highlighted in the video•…●■. Entries must be made from September 13 to October 12◆○★, 2018△▼-….
Phase two of the campaign will feature a special collaboration with CIE◆△☆-.-▷▪, an up and coming…◁,seaqual item innovative Japanese bag brand that has taken a military approach to carry solutions▲•◆-★. Cordura NYCO fabric▽☆◆▷★, which is widely used in US military uniform applications◁◇, is integrated in CIE◆▲■.&rsquo▲•;s designs with minimalistic○▼▪, yet highly functional design…△▽◇△.
Pushing the boundaries of durable fabric technology through our latest innovations…☆●▷, combined with forward-thinking collaborations with our supply chain and brand customers continue to help drive our success◆■▪●. Japanese craftsmanship has long been valued by the design world☆•○◇,Contact us！ and at the Cordura brand▪▼◇=, we have a deep appreciation for the Japanese market-◁▲▲•, which values high-quality◆▪▽▼★, built-to-last products◁◇◇, Cindy McNaull▪★△▲▪, global Cordura brand and marketing director said▪=◁. (GK)