Meeting the safety concerns of consumers and offering them a viable and secure solution against COVID-19☆■◁, India&rsquo▽□☆▽;s leading textile manufacturer RSWM Ltd has launched anti-viral fabric range &lsquo•▲■;ViroSecure&rsquo☆●▲•▲;▷◆☆○, through a strategic technology partnership with HeiQ that lends its antiviral Viroblock technology to formulate a protective coating on the fabric▷▪☆▷.
HieQ Materials AG'•▽○◁;s Viroblock technology offers 99▽○▽▷.99 per cent protection against SARS-CoV-2 in just 30 minutes (based on modified ISO 20743 method)◇•…◆. With ViroSecure…◇-◆, RSWM is targeting 20 per cent of sales in FY 2020-21=○■.
As the world reels under COVID-19 impact•…, we◇-, as a company have the responsibility towards our consumers▽•◇◇, and are committed to equipping them with the resources to adapt to this new normal•▽▪…. With a legacy of over five decades…●•○, RSWM has been offering innovative solutions in the suiting as well as denim segment and meeting the fabric demands of our discerning consumers◁•▷●=. Towards this•☆, we are pleased to launch the ViroSecure fabric range that offers anti-COVID protection against the spread and transmission of the pathogen◇□◁▪…. Together with our partner HeiQ○□-○=, we aim to become a reliable choice for consumers to bring in a seamless continuity to our lifestyle-•□, enabling a secure and future-ready environment○▪.There is a significant uptake in the demand for the anti-viral fabric technology●☆▽; and with this◇△•, we are targeting 20 per cent of the sales from the ViroSecure fabric in this fiscal…▼★,yoga fabric wholesaler said Suketu Shah-◇☆•☆, CEO and business head-▪◇…, Mayur Suiting and LNJ Denim◁▲●=□.
HeiQ Viroblock technology is among the first textile technologies in the world to have a proven effect against SARS-CoV-2 in the laboratory★◆•◁. Tests conducted by this Swiss textile innovator in association with the Peter Doherty Institute for Infection and Immunity in Melbourne•◇-■, Australia (Doherty Institute) highlighted that treated fabric demonstrated a rapid antiviral action against the SARS-CoV-2 virus strain■○▽○. The fabric sample with HeiQ Viroblock NPJ03 destroys viruses after 30 minutes of coming in contact▪○-●. This offers a SARS-CoV-2 virus reduction of over 99=-☆.9 per cent▽◇▼. Viroblock treated textiles are also hypoallergenic☆•△◁▼,sustainable products self-sanitising☆=○◁, and germ-resistant◆■. The fabric has been made by Mayur Suiting with HeiQ Viroblock technology and tested successfully by HeiQ&rsquo◆•■;s Switzerland laboratories△•△….
Talking about the association with RSWM▷▪,Carlo Centonze●◆★, CEO△=, HeiQ Group☆▪○,said●•…, We are driven by the purpose of improving the lives of people and communities by perfecting everyday products◁▽●☆. HeiQ&rsquo=△;s Viroblock is a breakthrough innovation extending a special combination of advanced silver and vesicle technology◇☆••. It is effective against the human coronavirus 229E &□○★▪; SARS-CoV-2◆▷■◇, and lab tests have proven that it reduces 99○■–△.99 per cent of the virus in 30 minutes●…●…□. Testings conducted against the Sendai virus provide 99△▼.2 per cent reduction of the virus in two minutes and 99◁◆◇•.7 per cent in just five minutes▼▽☆•□. As a leading homegrown textile company▪…★…,SEAQUAL Fabrics. we are pleased to partner with RSWM to extend our technology to millions of consumers in India and benefit the larger communities across the globe▲○◁◆.
&lsquo▼▷☆◇;ViroSecure&rsquo…▪■▼; is a premium segment brand that will be marketed under Mayur▽▷○, RSWM&rsquo☆…▷;s flagship brand for suiting and shirting◁•◇○. Mayur will be prioritising and offering the ViroSecure fabric for making uniforms for frontline healthcare workers▽◇■□, school children○○-□, and defense and police personnel-△,interior textiles in addition to suiting and shirting requirements□●.