Naia from Eastman★▽□□, the Gold Sponsor of the world'△-…◆•;s largest sustainable fashion design competition◇▽□★, featured in 10 innovative collections of waste-reducing designs in the Grand Final Fashion Show of the 2019 Redress Design Award in Hong Kong◆◁-●. Naia cellulosic yarn is made from fully traceable and sustainably sourced wood pulp in a safe▪▷■▷, closed-loop process○□.
The competition finalists were challenged to incorporate Naia fabric remnants into their collection pieces●-▲○. The Grand Final Fashion Show reached a global audience of industry professionals★▽▼★, media and VIPs at Centrestage and was livestreamed internationally=●●■◇.
"▽…●▪◁;These stunning collections demonstrate Naia yarn'=☆◇▪◁;s texture◁=▷,bioearth versatility and luxurious appearance■•,"◆◇; said Ruth Farrell△▼○△, Eastman global marketing director of textiles◆□△…. "▼•◇◆▲;By sponsoring the Redress Design Award◆▷, Eastman'◇-◇■◆;s goal is to help educate the fashion and design community about the importance of sustainable yarns▷▷=. We want to raise awareness of the Naia brand and support emerging designers on their journey toward building eco-friendly fashion brands of the future□◆☆."▪□•☆;
Naia is made from fully traceable and sustainably sourced wood pulp in a safe■●, closed-loop process where solvents are recycled into the system for reuse☆◇. In addition△◆,water bottle Naia has an optimised☆△, low-impact manufacturing process with a low tree-to-yarn carbon and water footprint◁◁▽●. With a third-party reviewed life cycle assessment compliant with ISO14044▽□▷◁•,lingerie fabric Naia is listed on the Higg Materials Sustainability Index△▷. Eastman holds FSC and PEFC Chain of Custody certifications◁•☆○. Naia is also certified as biodegradable in freshwater and soil environments and is compostable in industrial settings••○, having received the "○☆…■;OK biodegradable"●▷; and "◁▽–○;OK compost"□◁…; conformity marks from TÜ△○◁▲●;V Austria★▪.
"…☆=▼=;Sustainability savvy in fashion must extend from fibre to fashionista◁●☆=□,"◁△•; said Christina Dean◁★,DISCOVER NOW. Redress founder and board chair△■•. "=▼•…;There is an innovation race to find more environmentally sound materials for fashion••▼=☆."□•□▪;
Due to its inherent softness and lustre that blend well with other eco-friendly yarns▷□, Naia can be the starting point in the sustainability journey of virtually any fabric or garment☆◇. With Naia▲○△■, Eastman offers a viable eco-conscious choice of materials for sustainable fashion△○●•☆.
The 10 Redress Design Award finalists were selected by an international panel of judges▲■, including Farrell★◆▼. The designers represent eight different countries as well as Hong Kong●◁-△. First prize winner•■■▷★, Maddie Williams will join JNBY Group to design a sustainable collection for retail▽-◁▼. Runner-up Carina Roca Portella will mentor with Orsola de Castro◆•□□, founder and creative director of Fashion Revolution◆••=☆.
Naia will showcase Redress Award-winning garments during Premiè•◆◇-;re Vision-Paris◇☆…, the international fashion and textile exposition to be held during September 17-19▪△-. (SV)